Resources Library by ANA

Using global online panels

Over the past few years, online research has become an invaluable tool in the toolkit of researchers across the world. By utilising online access panels, researchers have been able to conduct research faster than ever before. They have been able to...

Catalogue: Asia Pacific 2008

Authors: Charles Pearson, Heaven Zhang, Rich Ridlen, Emma Smith, Andrew Cooper

Company: Research Now SSI

April 9, 2008

Quick and relevant

In the everyday life of a marketing department fast decisions must be made, even if important information is missing. To fill this lack of information it is often useful to accomplish ad-hoc studies. But the structure of market research departments...

Catalogue: Qualitative 2007

Author: Dirk Engel

November 12, 2007

Communication index

The presentation describes the creative approach of the newly developed Communication Index (CI), which compares the diverse communication patterns of China and India and potential marketing applications.The index measures the abilities of Chinese...

Catalogue: Congress 2007: Excellence

Authors: Jun Zhang, Wei-Cheng Chen, Ying Qin, Min Shen

Company: InterMedia Survey Institute

September 19, 2007

Truth in measurement

This presentation reviews a number of studies that have examined visual, interactive tasks in online surveys in comparison to other verbal, and less interactive, alternatives. In many cases, while the respondents enjoyed doing these tasks, they took...

Catalogue: Congress 2007: Excellence

Authors: John Bremer, Randall K. Thomas, George Terhanian, Mick P. Couper

Company: Harris Interactive (Europe)

September 19, 2007

Towards a new view of evaluation

Determining 'quality' in media research often assigns much influence to survey response rates. Increasing scientific evidence suggests a more sophisticated viewpoint about survey quality is needed.An alternative framework for evaluating the quality...

Catalogue: WM3 2007

Authors: Ed Cohen, Ricardo Gomez-Insausti, Robert Groves

Company: Nielsen

June 3, 2007

Right here... right now...

This paper describes a framework for the use of mobile research, supported by case studies conducted in Japan for a global manufacturer of sporting goods. The approach illustrates how mobile phones provide marketers not only with a powerful survey...

Catalogue: Congress 2006: Foresight

Authors: Andrew Till, Steve Mele, Flavio Souza

September 17, 2006

Starting from scratch

The road to conducting survey research that meets international standards is one not easily paved in Afghanistan.Violence, illiteracy in both urban and rural areas, segments of the population hostile to research, and cultural constraints on access to...

Catalogue: Congress 2006: Foresight

Authors: Rafiq Ullah Kakar, Matthew Warshaw, Zemarak Mohsini, Torpekay Habibzei

Company: ACSOR Surveys

September 17, 2006

Cows in jackets

This paper addresses the opinion and the mood of consumers towards their usage of traditional and non-traditional / 'ambient' media in 20 cities worldwide.Capturing the enthusiasm and frustration about 'good' and 'bad' advertising and the attitude...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Daniela O. Krautsack, Thomas Aust

June 4, 2006

Perceptions of survey participation

As market research achieves maturity in Brazil and Mexico, some of the very same problems crippling practitioners in North America and Europe show up in survey cooperation trends and the issue of the vanishing respondent.This paper focuses on these...

Catalogue: Latin America 2005

Authors: Francisco Abundis, Leonardo Athias, Fabián Echegaray

Company: Market Analysis

October 23, 2005